I am in Chattanooga, TN tonight and enjoying the hospitality. Spent time over last weekend in CA working cattle and staying warm. Doesn’t matter where I go, good people are a part of our industry.
I have had several recent discussions with veterinarians lately and want to share a few comments. I guess since I am one, I can discuss my thoughts openly. We are challenged that what we do does not add value to the cattle that our clients sell. Many times we are considered just a cost to the producer. As I pondered driving through a massive amount of trees today, I was thinking what we do provide to our clients… It used to be information, but with the ease of the Internet use has allowed most of our clients more current info than we can get from those old textbooks we have on the shelf and just can’t throw out. Many times I fax or mail information to veterinarians because they do not have Internet access. I think we need to be ahead of the curve if we expect our clients to see us as the experts. We need to help our clients find new ways to get them through the challenges they are facing. It may even mean changing what we have always done. I also think we need to practice in that what we do on any operation may have global consequences. We need to look outside our towns and areas…it truly is a global market. There are a lot of exceptions out there, but in general I see our industry as struggling not because of to few of veterinarians, but not offering and giving a changeing industry the services they need. For the ones that want the challege, I see lots of opportunity. The cattle industry is great to be a part of, I could not be happier!
Talk to you soon. Share some thoughts how we can be part of the solution!
Tags: veterinarians
